Inside our Brand Refresh

Creativity has always been at the heart of who we are. From day one, we’ve built our brand on bold ideas, originality, and pushing boundaries. Our goal has never been just to exist, it’s been to inspire, connect, and create in ways that truly resonate.

That’s why this brand refresh isn’t just about aesthetics, it’s about evolving while staying true to what makes us unique. Working with the visionary team at ALKR Studios, we’ve refined our identity to better express our creativity, passion, and innovation. To bring even more personality into the mix, we’ve also collaborated with Zac Fay, whose illustrations add a dynamic, playful, and distinctly human touch to our brand.

This refresh isn’t about changing who we are, it’s about amplifying what we stand for. We’re embracing a bolder, more confident direction while making sure everything we do feels cohesive, engaging, and unmistakably us. Here’s how that vision translates into our new look:

1. A Vibrant, Expressive Colour Palette

Colour is one of the most powerful ways to tell a story, and our refreshed palette brings our creative energy to life. We’ve introduced a bold yet balanced mix of colours that feel fresh, dynamic, and expressive. Each shade has been chosen to evoke emotion, spark inspiration, and create a sense of movement, just like our brand itself. This new palette ensures that everything we create, from digital content to physical spaces, feels connected and unmistakably ours.

2. Typography That Speaks Our Language

Just like a signature, typography is a key part of how we express ourselves. Our new typeface selection is modern, clean, and designed for clarity while still feeling full of character. Whether in print or online, our typography reflects our commitment to creativity, strong, confident, and easy to connect with. This update ensures our words don’t just inform, but inspire.

3. A Consistent Experience Everywhere

A strong brand isn’t just about great design, it’s about creating a seamless experience that feels right no matter where you engage with us. Our refreshed brand guidelines ensure consistency across all touchpoints, making every interaction—online, in-store, or in print, instantly recognizable and unmistakably ours. This keeps our creative vision clear, strong, and true to who we are.

What’s Next?

This brand refresh is a celebration of everything we’ve built and a bold step into the future. We’re excited to roll it out across all platforms and share this new era with you. But most importantly, we want this to be an invitation to explore, to collaborate, and to create with us.

Here’s to the next chapter of our story, let’s make it a great one.